I build websites, search visibility and AI-powered marketing systems that help service businesses get discovered, earn trust and turn attention into enquiries.
Answer-first structure, clear entities and clean structured data, so an AI assistant can describe your business correctly. No one can guarantee citations - this improves the odds.
Entity claritySchemaAnswer-first content
05
AI marketing automation
n8n workflows that carry the repetitive load - drafting, routing, scheduling, notifying - with an approval step in front of anything a customer will read.
n8nReview responsesLead routingNotion + Telegram
06
Social & Google Business growth
Not posting for the sake of posting. A monthly plan where each post supports local visibility, proof, or a service you actually want to sell.
Answer-first structure, clear entities and clean structured data, so an AI assistant can describe your business correctly. No one can guarantee citations - this improves the odds.
Entity claritySchemaAnswer-first content
05
AI marketing automation
n8n workflows that carry the repetitive load - drafting, routing, scheduling, notifying - with an approval step in front of anything a customer will read.
n8nReview responsesLead routingNotion + Telegram
06
Social & Google Business growth
Not posting for the sake of posting. A monthly plan where each post supports local visibility, proof, or a service you actually want to sell.
Answer-first structure, clear entities and clean structured data, so an AI assistant can describe your business correctly. No one can guarantee citations - this improves the odds.
Entity claritySchemaAnswer-first content
05
AI marketing automation
n8n workflows that carry the repetitive load - drafting, routing, scheduling, notifying - with an approval step in front of anything a customer will read.
n8nReview responsesLead routingNotion + Telegram
06
Social & Google Business growth
Not posting for the sake of posting. A monthly plan where each post supports local visibility, proof, or a service you actually want to sell.
A website with no search visibility is a brochure. Rankings with no content have nothing to rank. Content with no measurement is a guess. Built in order, they compound - and automation keeps the whole thing running without eating your week.
Permanent Guru: one specialist, one city, every treatment treated as its own search market.
Instead of a single price list, every treatment got a page written the way people in Poznań actually search for it - and the trust questions people ask in DMs were answered on the page itself.
The website, the Google Business Profile and the review workflow were built as one loop, so each new customer makes the next one easier to reach.
Published only once GA4 and Search Console can back the number.
"Working with Alena has helped us communicate more clearly about Permanent Guru and the services we offer. She takes the time to understand our approach and turns our expertise into content that feels natural to our brand. We especially appreciate her attention to detail and the care she puts into getting our voice right."
Iryna Malaniak · Permanent Guru, Poznań
04 - How the work gets made
AI does the volume. I do the judgement.
Accelerated by AI
Keyword, SERP and competitor research at scale
Clustering intent into a page architecture
First drafts, outlines and content repurposing
Review reply drafts and FAQ answers
Scheduling, routing, reporting, notifications
Stays human
Strategy, and what we choose not to do
Brand voice and every published word
Anything a customer reads with your name on it
Design decisions and quality control
Reading the numbers and deciding the next move
Every automation that touches a customer has an approval step in front of it. Nothing goes out under your brand that a human has not read.
05 - How I work
Eight steps, then it loops.
01
Discover
Your services, margins, customers, and what a good enquiry actually looks like.
02
Research
Demand, intent, competitors, and the local SERP you are actually competing in.
03
Strategy
Architecture, priorities, sequence, and what we deliberately skip.
04
Build
Website, pages, technical foundations, tracking from day one.
05
Optimize
On-page, internal links, local signals, speed, conversion paths.
06
Automate
The repeating parts move into workflows, with approvals.
07
Measure
Calls, forms, bookings and visibility - reviewed monthly.
08
Improve
The next quarter is decided by the data, not by a retainer template.
Analytics & conversion tracking
I measure business actions, not just traffic.
Traffic charts are easy to celebrate and easy to game. Every project is set up so we can answer one question: did more of the right people contact you?
One specialist. A network of modern tools. No agency layers.
imarket2web is founder-led and deliberately small. The person who researches your market is the person who writes the strategy, builds the site, and reads the numbers three months later.
That is a real constraint - I take on a limited number of projects at a time. It is also why nothing gets lost between an account manager and a junior.
You talk to the person doing the work. No brief lost in translation.
Strategy and execution stay connected
The plan is written by whoever has to make it work.
Lean operating model
Your budget goes into the work, not into overhead.
AI-assisted workflows
Research and production run at a scale a solo studio could not reach five years ago.
Flexible collaboration
A one-off build, an ongoing growth system, or support alongside your own team.
Next step
Let's build your growth system.
Tell me what you sell, where your customers are, and what is not working. You will get an honest read on what is worth building first - and what is not.
